To do direct sales in Malaysia, the operation above may need more flexibility, American, Japanese sales staff education and training model is clearly the company's comparative disadvantage; Relatively, the Chinese operating companies are more favorable.
Compared with the direct selling market in Taiwan, Malaysia direct sales history is more earlier than Taiwan, but Taiwan has come from behind.
Moreover, Taiwan has direct long-term performance not only in the format ahead of Malaysia, Taiwan, the direct selling industry for many years has been profound on the impact of direct selling in Malaysia.
In recent years, direct selling companies such as Taiway, Amway, Cosway, also has a rapid development in Malaysia.
Over the years, Malaysia's direct selling industry in the world, has a very good performance, has been maintained at 12,13 or so, some of the direct predecessors to think of direct marketing in Malaysia is the establishment of a considerable degree of prosperity in Taiwan, the industry's hard top.
Past two years, direct selling industry in Malaysia has achieved a high growth, and in 2004 the annual output value of 1.4 billion U.S. dollars to squeeze into the top ten direct marketing world. Direct population of 300 million and Malaysia are two thousand more than 4 million of the total population in the possession of a very high rate.
In 2004, Malaysia's top five were direct: Elken, Cosway, Amway, Berger, and CNI.
Elken has not yet released first in the actual business data, but released under the second Cosway average monthly turnover of 3,500 million ringgit (about three hundred million NT a year, about 3.6 billion NT), it seems, Elken There should be a year turnover 40 billion NT dollars.
In the past, Amway Malaysia, generally in the second, three position, the monthly turnover of about RM 3,000 million in 2005, the total turnover of approximately three billion Taiwan dollars (according to Malaysia's Lai said, in fact, Amway in Malaysia total turnover in 2004 is actually the first in Malaysia).
The expert said: "In Malaysia, do direct sales, operating above may need more flexibility, American, Japanese sales staff education and training model is clearly the company's comparative disadvantage; In contrast, for Chinese companies operating in more favorable like the show was the United States, Bing Han and other direct sales company in Taiwan; or have substantial background in Taiwan or American companies Xianni Lei Cheng Yan DS, also has a beautiful performance. "
2004 June, 50 Taiwan, the major direct marketing industry direct marketing companies (including local and multinational companies) in Malaysia for at least 24 open field. Among them, some long-term operation for more than ten years, some companies are re-onslaught, but the first approach are also many companies.
It is noteworthy that comparison, Malaysia and regulations for direct selling companies to adopt the new audit system, and the regulations expressly prohibit two-way systems. So, you want to Southeast Asian markets through the hegemony of companies in Malaysia, for Malaysia, we must be understanding of direct selling regulations, so as not to create more fined, banned or review, but troubles.
