Direct sales is a popular business model where independent affiliates
sell products and/or services and receive a sales commission and
residual income based on their sales volume. The direct sales model is
also known as network marketing or multilevel marketing. While many
people have a negative impression of direct sales, it can be a
profitable and personable business model.
- Decide if you are more
comfortable doing person-to-person marketing, Internet marketing or
traditional advertising. Whichever ways you choose to spread the word
about your product, service or opportunity, your message will stay
relatively the same.
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2
Become comfortable with all the
details about your product and/or opportunity so that you have the
confidence to answer questions.
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3
Realize that the direct sales
model is based upon relationship building with people. Being a great
salesperson means being a great listener. You should get to know your
prospects as well as possible by showing genuine interest. The more you
know about your prospects, the more you know what they want, what their
fears and reservations are and what they expect from you.
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4
Attend community functions
and/or join as many social networking sites as possible to begin
expanding your social network. Useful social networking sites for
direct sales are Twitter, MySpace and Facebook.
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5
Stay in close contact with
whoever recruited you into your direct sales business. Your "upline,"
or those above you in the business, should have tools and resources to
help you grow your business. Many in the direct sales business host
hotel meetings and home presentations to support those in their
organization and boost recruitment. Attend local training and
recruiting meetings and bring along prospects to increase your
organization's growth.
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6
Make a video of yourself. Talk
about your background, your experience and your product, service and/or
opportunity. Many people want to connect with someone they can relate
to, so video marketing is an incredibly effective sales tool. Include
your telephone number and/or website in your video.
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7
Upload your videos to popular
video sharing sites such as YouTube, Vimeo and Metacafe. Include as
many keywords in your video description as you can, and make sure those
keywords are relevant to your product and also to your competitor's
products.
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8
Look for direct sales companies
that are new or relatively new. Remember that in the direct sales
model, those at the top make residual income from all those who
subsequently join. Therefore, it makes sense not to join a company that
has thousands and thousands of affiliates and has been around for years
because the growth potential is limited. By joining newer direct sales
companies, chances for more residual income are greater.
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9
Believe in the products you are selling. Authenticity is the best sales tool there is when it comes to relationship marketing.
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